About Üs

Meaning of nüvonivo:

nüvonivo \ new-voh-nee-voh \ verb; translation

  • To offer a fun, easy, and rewarding way to shop for New Levels children’s fashion brands and toys from Europe and North America.
  • To positivly impact our global, national, and local community at New Levels through work, play, and love.

Nouveaux Niveaux (new-voh-nee-voh) – French for New Levels

A note from our founder:

Welcome to nüvonivo, a brick & mortar shop and web store that offers new, inspiring, fun-loving, and trusted fashion brands, toys, and gifts.  Our mission is to live up to the name nüvonivo and bring New Levels of fashion, value, and customer service every day. We know we have succeeded too, everytime we see you smile!

Our family has been in the children's fashion business for nearly 50 years, with experience in wholesaling high quality fashion brands around the world in various international markets.  And although we love to travel to continue this work, our heart and home is in Raleigh, North Carolina, an amazing place to live and play!

In April 2012, we launched our very first online store calling it nüvonivo, which translated from French means "new levels." In August 2013, we opened our very first nüvonivo brick & mortar shop under the same name in beautiful Downtown Raleigh, specializing in the same great seasonal fashions while adding toys and gifts to our offerings.  By opening our shop we offer excellent gift registry services to our customers, adding a little sense of nostalgia to the shopping experience.

Online orders are now fulfilled right here in our shop, giving each person the care and attention it deserves.  In addition we provide valid, current content and new product information to our friends and fans.  It is important for us to connect with our customers, neighbors, and families here in Raleigh and online. Since launching nüvonivo, we have oberserved that what our customers cherish most are memories and experiences for their children.  Nüvonivo is so proud to add to those memories and experiences time and time again.

Happy Shopping!


Ray Malouf
COO / Owner & Founder

Community building:

Nüvonivo gives back to our community. Discover this amazing organization called Note in the Pocket, located in Raleigh, NC.  Their mission is to provide clothing to homeless and impoverished children in Wake County.  According to Walter Magazine, Note in the Pocket delivered more than 47,000 articles of clothing to children in need in 2014, and nüvonivo is proud to have contributed to this cause with both volunteer hours and new clothing.  Click the pocket below to learn how you can contribute!

Note in the Pocket

nüvonivo \ new-voh-nee-voh \ Shop. Discover. Smile at New Levels